Cookie Policy
Last updated: 28 May 2026
Your cookie preferences
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Clicking this clears your saved preference and shows the cookie banner again on your next page view.
1. What are cookies?
Cookies are small text files placed on your device when you visit a website. They allow the website to recognise your device, remember your preferences, and understand how you use the site. Cookies cannot run programs or deliver viruses.
EasyMuve uses cookies to keep the site working, measure how people use it, and — where you have given your consent — to support our advertising campaigns.
2. How we use cookies
Essential cookies
Always activeThese cookies are necessary for the website to function and cannot be switched off. They are set in response to actions you take, such as submitting a form or logging into the partner portal.
| Cookie name | Purpose | Duration |
|---|---|---|
| easymuve_session | Maintains your session state across page requests | Session |
| XSRF-TOKEN | Security token to prevent cross-site request forgery | Session |
| easymuve_cookie_consent | Stores your cookie consent preference so the banner does not show again | 365 days |
Analytics cookies
Consent requiredThese cookies help us understand how visitors use the site — which pages are visited, how long people stay, and where they came from. All data is aggregated and anonymous. We use Google Analytics via Google Tag Manager.
| Cookie name | Purpose | Duration |
|---|---|---|
| _ga | Google Analytics — distinguishes users for traffic measurement | 2 years |
| _ga_* | Google Analytics 4 — stores session state and measurement data | 2 years |
| _gid | Google Analytics — distinguishes users within a 24-hour period | 24 hours |
Advertising cookies
Consent requiredThese cookies are set by our advertising partners (Google Ads and Meta) to measure the effectiveness of our ad campaigns and to show relevant ads to people who have previously visited EasyMuve.
| Cookie name | Purpose | Duration |
|---|---|---|
| _gcl_au | Google Ads — conversion tracking and remarketing | 90 days |
| _fbp | Meta Pixel — identifies browsers for ad delivery and measurement | 90 days |
| _fbc | Meta Pixel — stores click ID from Facebook/Instagram ads | 90 days |
Cloudflare cookies
Always activeThese cookies are set by Cloudflare, our security and performance provider, to protect the site from malicious traffic and to improve load times.
| Cookie name | Purpose | Duration |
|---|---|---|
| __cf_bm | Cloudflare Bot Management — distinguishes humans from automated bots | 30 minutes |
| _cfuvid | Cloudflare — rate limiting and abuse prevention | Session |
| cf_clearance | Cloudflare — records that a challenge has been passed | Up to 1 year |
3. Managing your preferences
You can change your cookie preferences at any time using the "Change Cookie Preferences" button at the top of this page. This clears your saved preference and shows the cookie consent banner again on your next page view.
You can also control cookies directly in your browser settings. Most browsers allow you to refuse, delete, or get notified about cookies. Note that disabling essential cookies may affect how EasyMuve works.
4. Third-party cookies
Some cookies on this site are set by third parties. For more information on how they use your data:
- Google Privacy Policy (covers Google Analytics and Google Ads)
- Meta Privacy Policy (covers Meta Pixel)
- Cloudflare Privacy Policy
5. Changes to this policy
We may update this Cookie Policy from time to time. The date at the top of this page shows when it was last updated. For information on how we handle your personal data more broadly, please see our Privacy Policy.
Contact us
If you have questions about our use of cookies, please contact us at admin@easymuve.co.uk.
Home Move Comparison Ltd (trading as EasyMuve), 701 Merlin Business Park, Burscough, United Kingdom, L40 8JY.