Privacy Policy
Last updated: 28 May 2026
1. Who we are
This website is operated by Home Move Comparison Ltd, trading as EasyMuve. We are a company registered in England and Wales under company number 16958713.
Our registered address is: 701 Merlin Business Park, Burscough, United Kingdom, L40 8JY.
We are the data controller for personal data collected through this website. Our ICO registration number is [ICO REGISTRATION NUMBER].
If you have any questions about this policy or how we handle your data, please contact us at admin@easymuve.co.uk.
2. What personal data we collect
Information you provide via our quote forms:
- Full name
- Email address
- Phone number
- Postcode
- Service-specific information depending on the service requested — for example: property details, transaction type (buying/selling/remortgaging), move dates, property size, and packing requirements
Information collected automatically:
- IP address
- Browser type and version
- Device type
- Pages visited and time spent on them
- Referral source
- UTM campaign parameters
- Google Click ID (GCLID)
- Facebook Click ID (FBCLID)
3. Why we collect it and our legal basis
| Purpose | Legal basis |
|---|---|
| To match you with relevant service providers in your area | Legitimate interest / Contract performance |
| To share your details with up to 4 matched partner firms who will contact you with quotes | Consent (given when submitting the quote form) |
| To improve our service and website | Legitimate interest |
| To comply with legal obligations | Legal obligation |
4. Who we share your data with
When you submit a quote request, your personal details are shared with up to 4 matched partner firms (such as conveyancers, removal companies, surveyors, or mortgage advisors) relevant to your enquiry and location. These firms are independent businesses and will contact you directly regarding your enquiry.
We do not sell your data to third parties.
We use the following third-party processors:
- Laravel Cloud — website hosting and infrastructure
- Postmark — transactional email delivery
- Google Analytics via Google Tag Manager — website analytics (where consent is given)
- Google Ads — advertising measurement and remarketing (where consent is given)
- Meta — advertising measurement and remarketing (where consent is given)
5. How long we keep your data
Lead enquiry data (including the personal information you submit via our quote forms) is retained for 24 months from the date of submission. You may request deletion of your data at any time by contacting us at admin@easymuve.co.uk.
Analytics and advertising data follows the standard retention periods set by Google and Meta respectively.
6. Your rights under UK GDPR
You have the following rights in relation to your personal data:
- Right of access — to request a copy of the personal data we hold about you
- Right to rectification — to ask us to correct inaccurate or incomplete data
- Right to erasure — to ask us to delete your data in certain circumstances
- Right to restriction — to ask us to restrict how we use your data
- Right to data portability — to receive your data in a structured, machine-readable format
- Right to object — to object to our use of your data for legitimate interest purposes
To exercise any of these rights, please contact us at admin@easymuve.co.uk.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
7. Cookies
We use cookies on this website to help it function, measure usage, and (where you consent) to support our advertising. For full details of the cookies we use and how to manage your preferences, please see our Cookie Policy.
8. Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in the law, our business, or the way we process data. The current version will always be available at this URL. The date at the top of this page shows when it was last updated.
9. Contact us
Home Move Comparison Ltd (trading as EasyMuve)
701 Merlin Business Park, Burscough, United Kingdom, L40 8JY
Email: admin@easymuve.co.uk